Post by nadinenadine on Mar 7, 2024 9:23:00 GMT 1
As mentioned above, emotional marketing is based on creating bonds between brands and users that are centered on emotions. What are the advantages of such an approach? There are several, let's analyze them in detail: Consumer loyalty is encouraged: the process is therefore also optimized at the funnel level . It is possible to strongly contain the action of competitors. Marketing campaigns tend to stand the test of time and are memorable. Emotions are evoked in such a way as to positively influence purchasing decisions or any other action established at the beginning: in this way an increase in sales is achieved even in the most difficult moments. If there are errors or misunderstandings , users are more likely to overlook them. Word of mouth, sharing on social media and the creation of positive reviews are stimulated: consumer participation is more active. It's easier to build a community . Brand awareness increases.
The main areas of application of Emotional Marketing Emotional Marketing can be used in multiple areas . Let's see together the ones of greatest interest: Definition of the brand identity , so as to communicate the most important characteristics from an emotional point of view. Strategies linked to social media : the channels that more than any other on the web encourage the sharing of emotions Loan Phone Number List and engagement. We offer a positive customer experience that allows us to implement customer satisfaction and loyalty. Creation of events and promotions . Relationships are established that allow periods of crisis to be addressed in the best possible way: containing the damage and even transforming critical issues into advantages. The decision making process is optimized , resulting in a shopping experience that appears more engaging and rewarding. The emotions with the highest engagement rate The emotions that more than all others lead to stimulating a reaction in people are above all fear, trust, sense of guilt, competition, gratification, sense of belonging, scarcity of time. But let's go into more details.
Avoid triggering anxiety as much as possible : if the person is in this condition they will have greater difficulty making any decisions, this is because their judgment appears clouded. Joy , on the other hand, pushes towards action, as demonstrated by Donald Winnicott's studies, which show how it is able to encourage sharing. Some scholars even talk about Joy Marketing, whose goal is to create fun and cheerful involvement. Anger is an emotion considered negative, but if exploited in the appropriate way it becomes a powerful lever to influence people: this is because it presents a sort of vital energy that pushes the person to frame the situation. Furthermore, it appears particularly effective to act on FOMO : one of the classic techniques of Emotional Marketing, used above all in the social sphere.
The main areas of application of Emotional Marketing Emotional Marketing can be used in multiple areas . Let's see together the ones of greatest interest: Definition of the brand identity , so as to communicate the most important characteristics from an emotional point of view. Strategies linked to social media : the channels that more than any other on the web encourage the sharing of emotions Loan Phone Number List and engagement. We offer a positive customer experience that allows us to implement customer satisfaction and loyalty. Creation of events and promotions . Relationships are established that allow periods of crisis to be addressed in the best possible way: containing the damage and even transforming critical issues into advantages. The decision making process is optimized , resulting in a shopping experience that appears more engaging and rewarding. The emotions with the highest engagement rate The emotions that more than all others lead to stimulating a reaction in people are above all fear, trust, sense of guilt, competition, gratification, sense of belonging, scarcity of time. But let's go into more details.
Avoid triggering anxiety as much as possible : if the person is in this condition they will have greater difficulty making any decisions, this is because their judgment appears clouded. Joy , on the other hand, pushes towards action, as demonstrated by Donald Winnicott's studies, which show how it is able to encourage sharing. Some scholars even talk about Joy Marketing, whose goal is to create fun and cheerful involvement. Anger is an emotion considered negative, but if exploited in the appropriate way it becomes a powerful lever to influence people: this is because it presents a sort of vital energy that pushes the person to frame the situation. Furthermore, it appears particularly effective to act on FOMO : one of the classic techniques of Emotional Marketing, used above all in the social sphere.